Blog Post

Share your photographs of our macaroons or chocolates

Ilze's Chocolat • 17 January 2018

And if you get enough likes on Twitter, we will send you a free gift box

The original inspiration came from artist Jurga Luca , who not only became a very loyal customer at Ilze's Chocolat, but who also proceeded to share some stunning photographs of our products on social media. The photograph above is a recent example. Others followed her lead and we slowly realised that actually many of the people who enjoy our products, want to share the experience visually.

So towards the end of last year we made an invitation on Twitter that people should share their photos and we promised that we will reward the one with the most likes. However, there were three flaws in our logic:

First, we used one of Jurga's exceptional photos as an example, which perhaps set the bar too high and maybe some people did not want to try and match her outstanding quality. Well, the good news is that Jurga is not taking part in the competition! In stead, we will be using some of her art in our high street shop that will be opening soon (more about this later!).

Secondly, we were quite unclear about the rules of our little competition, which was equally unhelpful. And thirdly, we started the competition just as our peak Christmas trading season started, which meant that we did not have the time and energy to follow through.

And then, encouragement came from quite an unexpected source! Lisa Butterworth of Colour Box Marketing referenced our competition in a blog on 8 Marketing Ideas for Small Budgets. Well, if a marketing expert such as Lisa thinks it is a good idea, we are not going to argue.

So here then are the rules: Tweet us a nice photo of our macaroons or chocolates to @ilzeschocolat and we will re-tweet it to our followers. The first photo that attracts 10 likes will earn a gift box of 20 macaroons or 24 Signature Range chocolates from us. Then, the next gift box will go to the person whose photo attracts 20 likes, then 30, then 40, etc. Let's keep it simple like that.

So if you want to be a winner, send your photo in early! Of course it will also help if you get your friends to start following us and liking your photo ;-)

So, don't delay, send us those photos!

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Mail

Chocolate Bar Relaunch - Episode Three

by Ilze's Chocolat • 16 May 2021

Our dark chocolate bar with flamed raisins soaked in port are now also available online in the 95g format.

Chocolate Bar Relaunch - Episode Two

by Ilze's Chocolat • 9 May 2021

The launch of our 95g snack-sized hazelnut and orange bars - in milk and dark chocolate. The dark chocolate is vegan friendly.

Strawberry infused white chocolate bar with freeze dried strawberry pieces

Chocolate Bar Relaunch - Episode One

by Ilze's Chocolat • 3 May 2021

We are launching a series of smaller snack-sized chocolate bars, and the first one is this strawberry infused white chocolate bar with freeze dried strawberry pieces.

Save with our new Loyalty Programme

by Ilze's Chocolat • 12 November 2020

At the moment, most of us need to be careful how we spend our money and still be able to buy all the treats that we would like to. So we have implemented a loyalty programme whereby you can earn points with every purchase, when you refer a friend, or when you post about us on Facebook or Twitter. These points can then be converted to discounts on your next order. In fact, by simply registering on the program, you will already have earned 100 points, which take you halfway to the first reward at 200 points! So how does it work? 1. Welcome bonus: 100 points! 2. You get 3 points for every £1 you spend on our website. 3. Share about us on Facebook or Twitter, 50 points each. 4. Subscribe to our mailing list, 50 points. 5. And you can earn more points buy adding your birthday or referring a friend. And what are the rewards? Today, we announce three rewards: 1. 200 points: Free shipping on your next order,... 2. ...or 10% off on your next order. 3. 400 points: 20% off on your next order. Yes, if you place a large order for all your Christmas chocolate gifts, the 200 points that you earned just by registering and placing a first order can bring a very substantial saving. If you want to know more, just click on the orange icon with "Rewards" written on it on the right hand side of your screen (this presents as a round orange icon on smartphones).

We are still open

by Ilze's Chocolat • 8 November 2020

Our shop in Eastcote remains open for takeaways during this lock-down period. So if you are able to come to the shop, we continue with our two special offers for pick-up; please have a look and place your order! If you have enjoyed some of our light lunches or treats in the shop during the last months, you may perhaps feel that you have "lost" something during lock-down. The good news is that we continue to offer these as takeaways. Better still, you can order it online for a specific pickup time and collect with minimum waiting time. Please see what we have on offer . But if you are unable to visit our shop, remember that our online store continues to offer our full range of chocolate and macaroon products. Do have a look!

The Rewards of Focus

by Ilze's Chocolat • 14 October 2020

"Hi there, I just wanted to thank you so much for the wonderful anniversary macaroons my husband received last week. I ordered your largest box & they were quite simply demolished within hours! Seriously we love a macaroon & we have tasted many over the years over afternoon teas. These are by far the tastiest , chewiest, yummiest, scrummiest macaroons we have ever had! We will be placing regular orders for these divine treats you so preciously create. Even the way they arrived in their packing was just simply perfect! Thanks again - already thinking of an excuse to order some more?! Kindest Regards, Holly" Isn't it just wonderful to get feedback like this? Such an email makes it possible for us to continue, even amid all the negative news brought about by the pandemic. Then again, if one decides to focus on something and you constantly strive to improve (in our case, chocolate and macaroons), then after 14 years you are bound to gain the edge; that is the reward of your focus. But we want to share our treats with more of you and encourage you to share it further by offering it as presents in a time when everyone needs encouragement. That is why we have two very special offers for those of you who are able to visit our shop or who are able to order online and collect from us.