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Somewhat surprisingly, many prospective buyers are still calling or writing to us to ask about ordering macaroons online, even after we here at Ilze's Chocolat have been serving satisfied customers online for years.
Nevertheless, we can understand the concern of people that ask such questions: Real French macaroons, or as some prefer, macarons, need to be enjoyed fresh, have to be refrigerated and they are extremely sensitive to rough handling during dispatch. If this sounds like an impossible mix of requirements, we are confident that we have now put the required amount of energy and effort into addressing the requirements and we very rarely get any feedback of damage or spoilage of any kind.
So what are the important ingredients of what we do to ensure that you get your macaroons fresh and in good condition?
Firstly, we make our macaroons on order. That means that we do not fulfil from stock that we keep in the fridge or anywhere else. That means that if you place your order after 10 in the morning, we are not able to send your order off the same day. But of course, for the assurance that you get them fresh, you will probably make sure that we get that order by 10.
Secondly, we use only the choicest ingredients, ingredients that we have proven will deliver the best macaroons. And we do not try to extend their shelf life by adding preservatives that would affect the taste. In fact, we do not add preservatives at all.
Thirdly, we refrigerate them and then seal them in packaging that would keep the temperature during the time that they travel.
And talking about packaging, it took us a long time to find packaging that is both secure and funky. We performed our own "drop tests", and tested Royal Mail by sending numerous parcels to ourselves. And we were only satisfied once we succeeded in getting EVERY package right, EVERY time. Which means that it takes some extraordinary bad handling for the macaroons to arrive damaged.
And then there is the actual sending of your parcel: We use Royal Mail tracked services, which means that we are able to track the progress of your precious parcel until it arrives safely in your hands.
Is it worth all this trouble? YES, every time we get a satisfied customer giving us positive feedback, we know!
Have a look at our selection of macaroons.